Strategic Marketing Solutions & Research Centre (SMSRC) Pvt Ltd.

Specially requisitioned strategic management consulting projects for pharmaceutical companies

SMSRC Rx data (SPR) based Assessment/Formulation of Marketing Strategy for Company/Portfolio/Brand.

Systematic Assessment/Formulation of Sales Structure and Key Parameters for effective execution of marketing strategy.

StratEx: Bi - monthly review to ensure Effective Strategic Execution.

Division/Portfolio/Company restructuring to improve sales, profit performance
Pre – Merger Evaluation and/or Post – Merger Integration of Company/Portfolio/Brand
Create strategic space for effective new brand launch

SMSRC has conducted over 100+ Consulting Projects, involving majority of the key events in the IPM

Some of SMSRC’s Key SMSRC Consulting Projects

Abbott acquisition of Piramal Healthcare
Sun Pharma acquisition of Ranbaxy
Torrent acquisition of Unichem
Dr Reddy's Laboratories acquisition of Workhardt Portfolio
Corporate Restructuring of 80% of the Top 20 Pharma Companies
Restructuring and Go To Market Strategy of majority of Private Equity based Pharma Company Investments in India since 2009
Corporate Restructuring of multiple Medium and Small companies